Tag: custom variables

Google Data Studio: An Introduction to Custom Defined Calculated Fields

Google Data Studio allows you to create customized calculated fields to endlessly manipulate data in reports.

Google has released Google Data Studio, a powerful tool for combining data from different sources with endless options for visualizing and manipulating data in reports.

In this post, I explain how to create customized calculated fields that can be used in Data Studio reports.  Calculated fields appear as objects in the data source, and can be added to charts, filters and controls in the report interface. A calculated field can even be used as a formula reference in another calculated field.

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Run a JavaScript Function in Google Tag Manager

In Google Tag Manager, you can create variables using JavaScript to grab an element from an app or page.

In this tutorial, I’ll show how to execute a JavaScript as a user defined variable in GTM grabbing a value from an HTML element.

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Create Custom Dimensions in Google Analytics with Tag Manager

Custom Google Reports

Google Analytics has thousands of metric and dimension combinations, but they can’t always measure the things that are unique to your business. Adding a custom dimension is a simple way to collect data that measures your unique values.

This post demonstrates how to define custom dimensions in Google Analytics and collect the user defined variable via a Google Tag Manager fire, ultimately building a custom analytics report to display the value.

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